Meet Our Dental Team
Our experienced dental team is fully qualified and registered with the GDC, delivering safe, high-quality care in line with the highest professional standards.
Because our patients deserve nothing less.
Professional Boutique home whitening from just £399 — save £200 with our Custom trays, professional gel, up to 8 shades whiter (results vary).
Professional Home Whitening
Check-Up May Be Required
New patients may need a dental check-up (from £30) before whitening — charged separately, not included in the whitening price.
50% off most treatments.
Teeth whitening prices in London vary significantly — from £100–£200 for high-street kits to £500–£800+ for in-chair laser treatments at premium clinics. At Wimpole Street Medical & Dental in Marylebone, we offer professional Boutique home whitening for £399.
Our Boutique Whitening System uses professional-strength gel (up to 6% hydrogen peroxide equivalent) with custom-fit trays — delivering dramatically better results than shop-bought products. High-street kits are legally limited to just 0.1% hydrogen peroxide, which is often too weak for visible whitening.
Below you will find a full cost breakdown, what is included in the price,
Results may vary by individual. All prices are guide prices correct as of January 2026. A personalised assessment is provided at your appointment.
Transparent pricing — no hidden fees
from £399
from £199
New patients may require a dental check-up (from £30) before whitening to ensure suitability. The check-up is charged separately and is not included in the whitening price.
Your complete Boutique home whitening package
Precise digital impressions for your custom-fit trays — no messy moulds.
Professional trays made in a dental laboratory for a close, comfortable fit.
High-strength whitening gel (up to 6% hydrogen peroxide equivalent) — far stronger than shop-bought.
Whiten on your schedule with day or night-wear gel options to suit your lifestyle.
Detailed instructions and aftercare advice from our dental team to maximise results.
Professional results that typically last 12–18 months with proper maintenance (results may vary).
Not all whitening is created equal
| Method | Typical Cost | Effectiveness |
|---|---|---|
| Shop-Bought Whitening Strips | £20–£50 | Minimal (0.1% H₂O₂) |
| Online DIY Kits | £50–£200 | Low–Moderate (risk of burns) |
| High Street Chains | £300–£600 | Moderate–Good |
| Harley Street In-Chair | £500–£800+ | Good (temporary dehydration effect) |
| Our Boutique System | from £199 | Excellent (up to 8 shades) |
| Feature | Our Boutique System | Shop-Bought Kits |
|---|---|---|
| Active Ingredient Strength | Up to 6% H₂O₂ equiv. | 0.1% H₂O₂ (by law) |
| Custom-Fit Trays | ✓ Lab-made | ✗ One-size / boil-&-bite |
| Dentist Supervision | ✓ Full oversight | ✗ None |
| Gum Protection | ✓ Custom seal | ✗ Risk of burns |
| Typical Results | Up to 8 shades whiter | 1–2 shades at best |
| Longevity | 12–18 months | 1–2 months |
CQC registration in progress
No hidden fees
Near Bond Street & Oxford Circus
Common questions about whitening prices at our Marylebone clinic
22 Wimpole Street, Marylebone, London W1G 8GQ
Short walk from Bond Street and Oxford Circus stations (Central, Elizabeth, Victoria & Bakerloo lines)
Book your whitening consultation today. Professional results from just
Our experienced dental team is fully qualified and registered with the GDC, delivering safe, high-quality care in line with the highest professional standards.
Because our patients deserve nothing less.
At Wimpole Street Medical & Dental, we are in the process of registering with the Care Quality Commission (CQC) and our clinicians are registered with the relevant UK regulatory bodies, including the GDC and GMC. Our dentists, dental nurses and medical professionals deliver care that meets the highest clinical, safety and ethical standards, because our patients deserve nothing less.
